AAFCPAs Affiliate, HighSight LLC Announces Rebrand and Change of Name to AAFCPAs Wealth Management

Wellesley, MA 1/7/2016 – HighSight LLC, an affiliate company of AAFCPAs, today announces the adoption of AAFCPAs Wealth Management as its global brand name, and unveils a new logo and website.  The change better reflects the company’s close cultural affiliation with AAFCPAs (Westborough, Boston, Wellesley, MA), the preeminent tax, assurance, and consulting firm with national and global reach.
“AAFCPAs Wealth Management provides guidance for those who appreciate transparency, independence, and personal attention,” said Joel Aronson, CPA, PFS, Founder and Financial Advisor at AAFCPAs Wealth Management.  “Our new corporate identity is fresh and more accurately defines the depth of our team, our tax expertise, and the comprehensive solutions that delight our clients.”
Highsight dba AAFCPAs Wealth ManagementAAFCPAs Wealth Management Rebrand
The mission of AAFCPAs Wealth Management is to provide valuable peace of mind to those who share the awesome responsibility to manage wealth.  The firm serves individuals & families, retirement plan sponsors, and nonprofits & foundations.  As an affiliate company of AAFCPAs, AAFCPAs Wealth Management is able to leverage shared knowledge, providing insight into long-range planning, with full consideration for tax implications. The firm is led by a team of senior investment advisors passionate about the mission and fully committed to service with high standards of ethics.
AAFCPAs Wealth Management’s multi-disciplinary team includes Certified Public Accountants (CPAs), estate planning & tax strategists, CERTIFIED FINANCIAL PLANNERs™ (CFPs®), and Personal Financial Specialists (PFSs) with comprehensive knowledge of financial planning and extensive tax, estate, retirement, investment, and risk management experience.
“AAFCPAs has been helping sophisticated nonprofits, closely-held businesses, and high-net-worth individuals succeed since 1973,” adds Aronson.  “We invite you to take advantage of the decades of experience accumulated by AAFCPAs in the course of advising our diverse client base on how best to thrive in pursuit of professional and personal endeavors.”
AAFCPAs Wealth Management’s new website, https://wealth.aafcpa.com is now live.

About the Author

Joel Aronson, CPA, PFS
At the end of 2019, Joel Aronson retired from AAFCPAs after a distinguished 45-year career as Partner, Wealth Advisor, & Founder of AAFCPAs Wealth Management. Joel is nationally recognized for the impact of his work with nonprofit organizations. Throughout his career, Joel inspired many nonprofits to act and operate like for-profits. “I wish the term ‘nonprofit’ never came into existence,” said Joel. “I prefer the term ‘tax-exempt organization’ and believe it would influence the mind-set of management teams to expect and insist on driving profitable programs.” Joel co-developed and taught highly acclaimed courses in budget and financial management systems and participated in industry-wide forums as a highly-coveted trainer, lecturer and advisor. He will continue to contribute his financial management expertise as a Board member and advisor for organizations whose missions inspire him.

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