AAF Announces Rebrand and Change of Name to AAFCPAs
A fresh and vivid new corporate identity includes logo, taglines, and website
Alexander Aronson Finning CPAs today announced the adoption of AAFCPAs as its global brand name, unveiled a new logo, and adopted “great minds | great hearts” as its tagline. The change better reflects the company’s growth and evolution as the preeminent independent, regional CPA and consulting firm with national and global reach.
“All 160 employees of the firm are excited and energized by the rebrand as it has been 25 years since we have refreshed our corporate identity,” said Dave McManus Co-Managing Partner at AAFCPAs. “The new theme encapsulates what AAFCPAs has accomplished over the past forty years and provides a beacon for where the firm is headed.”
He added that “As we continue to gain new clients outside of New England, the new name helps to clearly identify us as a CPA firm.”
Commenting on AAFCPAs’ new tagline, great minds | great hearts, Carla McCall, Co-Managing Partner explains “We have always had an enduring commitment to be a good corporate citizen, and the firm is comprised of generous individuals who contribute more than intellect to the clients we serve. This tagline accurately defines the spirit of our people and unique culture of the firm.”
“Visitors to AAFCPAs’ new website will most enjoy the videos that captivate and tell our stories”, says Matthew Boyle, Chief Marketing Officer at AAFCPAs. “The favorite videos will be our powerful client testimonials. In addition, the Partner videos will show a different side of the 18 individuals that lead our firm in greatness.”