Dynamic Marketing Leadership: Driving Innovation & Growth in 2023

Boston, MA (July 1, 2023) – New England-based AAFCPAs, a preeminent 300-member CPA and consulting firm specialized in tax, assurance, accounting, wealth management, business process and IT advisory solutions, is pleased to announce the promotions of JoAnne Starks to Chief Content Officer and Patrick Huegel to Director, Digital Marketing & Technology. Both have played a pivotal role in the growth, direction, and leadership of key functions within our thriving marketing department.

JoAnne (Sperry) Starks joined AAFCPAs in 2014 as Director of Marketing. Throughout her tenure, she has successfully implemented the company’s strategic marketing plan, driving content strategy and growing customer insight. Her project management talents and superb writing skills are visible on every page of the firm’s website. JoAnne has fostered win/win relationships across the organization, expanding awareness of all practice areas. She holds a B.S. in Business Administration from the State University of New York at Potsdam and is an avid hiker with plans to one day hike all 46 Adirondack High Peaks! JoAnne serves on the Board of Directors of the Dake Foundation for Children (Saratoga, NY).

Learn more about JoAnne Starks.>>

Patrick Huegel joined AAFCPAs in 2006 as Marketing Supervisor and was promoted to Manager and Senior Manager. During his tenure, he project-managed the firm’s corporate identity rebrand along with its new website, driving strategy and ensuring consistency across all channels including social media, email marketing, digital advertising, and search engine optimization. He spearheaded and directed the development and implementation of the firm’s custom CRM, orchestrated our inbound marketing, tech stack, and most recently, revamped AAF Wealth Management’s website. Patrick holds a B.S. in Marketing from the University of Massachusetts Dartmouth. He is an avid hiker who has traveled globally to pursue his passions.

Learn more about Patrick Huegel.>>

“JoAnne and Patrick are both top-notch marketers and wonderful human beings who humbly work with diligence every day,” said Matthew J. Boyle, MBA, Partner and Chief Marketing Officer at AAFCPAs. “I am most grateful for their energy, enthusiasm, commitment to excellence, and selfless dedication to the marketing team and to every individual at our firm. Their positive influence on our AAFCPAs brand, firm, and community is commendable and appreciated!”

Read more about AAFCPAs’ Growth Story.>>