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Privacy Policy

We’re committed to protecting your personal information and being transparent about our data practices.

Privacy

Last updated: January 29, 2025

At AAFCPAs, your privacy is a priority. We are committed to being transparent about how we collect, use, and protect your information. This Privacy Policy explains our practices for our website, aafcpa.com.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information to provide and improve our services to you. This information falls into two categories: information you provide directly and information we collect automatically.

a) Information You Provide Directly

When you interact with our site, you may choose to provide us with personal information. This includes:

  • Contact Forms: When you fill out a “Contact Us” or other inquiry form via HubSpot, we collect your name, email address, phone number, company, and any message you include.
  • Newsletter & Content Subscriptions: If you subscribe to our newsletters or download resources, we collect your contact details to deliver that content and related communications.

b) Information We Collect Automatically

As you navigate our website, we use common analytics tools to automatically collect certain information about your device and browsing activity. This helps us understand how visitors use our site so we can improve the user experience. This data includes:

  • Usage and Analytics Data (Google Analytics 4 & HubSpot Analytics): We collect information like your IP address (often anonymized), general geographic location, browser type, operating system, the pages you visit on our site, the time and date of your visit, and how long you spend on those pages.
  • User Interaction Data (Microsoft Clarity): To improve our website’s functionality and design, we use Microsoft Clarity to capture how you interact with our pages. This includes session recordings, heatmaps, and data on clicks, scrolls, and mouse movements. This information helps us identify areas of confusion or technical issues. This data is analyzed in aggregate and is not used to personally identify you.

2. How We Use Your Information

We use the information we collect for several key purposes:

  • To Respond to Your Inquiries: To provide the information and services you request from us.
  • To Send Communications: To send you newsletters, industry insights, or marketing information that you have opted-in to receive. You can unsubscribe at any time using the link in every email.
  • To Improve Our Website: To understand how our audience uses our website, identify popular content, diagnose technical problems, and enhance the overall user experience.
  • For Security and Compliance: To protect our website and operations from fraudulent or illegal activity and to comply with legal obligations.

We do not sell your personal information to third parties.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect the automatic data described above. Cookies are small files stored on your device that help our website function and remember your preferences.

a) Analytics and Website Performance

Google Analytics 4 and HubSpot Analytics help us understand how visitors interact with our website, including traffic sources, user activity, and trends.

b) Advertising and Remarketing

Google Ads and LinkedIn Insight Tag allow us to deliver targeted advertising and measure the effectiveness of our marketing campaigns. These tools may use cookies and device identifiers to display relevant ads to you across the web based on your activity on our website.

c) Email Tracking

Emails sent via HubSpot may include tracking technologies (like web beacons or tracking pixels) that let us know if you open, forward, or click links in our emails. This helps us improve our communications and understand engagement.

You are in control of cookies. Most browsers allow you to refuse or delete cookies using the settings provided. Disabling cookies may limit the functionality of our site.

d) Embedded Content

We embed videos using Vimeo, which may set cookies or use similar tracking technologies to collect analytics about video views and engagement. Vimeo’s own privacy practices apply when you interact with these videos.

e) Session Replay

Microsoft Clarity enables us to analyze aggregate user interactions (such as clicks and scrolls) to enhance the website.

4. How We Share Your Information

We only share your information with trusted third-party service providers who help us operate our website and business. These include:

  • Google (for Google Analytics)
  • HubSpot (for forms, analytics, and CRM)
  • Microsoft (for Microsoft Clarity)

These providers are contractually obligated to protect your data and are prohibited from using it for any other purpose. We may also disclose your information if required to do so by law or in response to a valid legal request.

5. Your Data Rights and Choices

We believe you should have control over your personal information. You have the following rights:

  • Opt-Out of Marketing: You can opt-out of receiving marketing emails from us at any time by clicking the “unsubscribe” link at the bottom of our emails.
  • Access and Update: You can request access to the personal information we hold about you or ask us to correct or update it.
  • Residents of California & the European Economic Area (EEA): If you are a resident of these regions, you may have additional rights, such as the right to request deletion of your personal data or to object to certain processing.

To exercise any of these rights, please contact us using the information below.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee its absolute security.

7. Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected such data, we will take steps to delete it.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last Updated” date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions about this Privacy Policy, please find our contact information here: https://www.aafcpa.com/contact/